The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

AI firms increasingly rent compute from each other, creating a cartel dominated by Nvidia. This shift impacts market power, investment, and industry stability, raising concerns about fragility.

In 2026, the AI industry has shifted to a model where most companies rent compute from each other, rather than owning their hardware, forming a cartel centered on Nvidia’s dominance. This new dynamic affects how power is distributed, how investments are made, and the stability of the industry’s supply chain, making it a critical development for AI progress and market control.

Almost none of the leading AI companies own the hardware they run on; instead, they rent from a small, interconnected group of GPU landlords, including CoreWeave, xAI, and others, all heavily reliant on Nvidia chips. This rent-based model emerged due to a GPU shortage in 2024–25, which made ownership impractical and drove demand for leasing.

In May 2026, xAI leased its supercomputers to Anthropic and Google for over $26 billion annually, signaling that even self-described full-stack labs are becoming landlords. The rental agreements include clauses that give landlords governance leverage, such as capacity reclamation rights if AI harms humanity, highlighting the strategic importance of control over compute resources.

Financial flows reveal a circular pattern: firms like OpenAI plan to spend over a trillion dollars on hardware and compute over the next decade, with much of this money flowing back to Nvidia and other suppliers through investments and pre-purchases. Nvidia, in particular, holds a dominant position, investing heavily in firms like OpenAI, while controlling GPU supply and allocation, effectively acting as the choke point of the industry.

At a glance
reportWhen: ongoing, with developments in 2026
The developmentIn 2026, a small group of firms in the AI industry are now renting compute from each other, forming a cartel centered around Nvidia, with significant financial and strategic implications.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of a Centralized Compute Cartel

This emerging compute cartel concentrates power among a few firms, especially Nvidia, which controls hardware supply, financing, and investment. This centralization raises concerns about market dominance, potential bottlenecks, and fragility—if Nvidia or the supply chain faces disruption, the entire AI industry could be impacted. The rent-based model also shifts control away from AI developers toward hardware providers, altering industry dynamics and risk profiles.

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Rise of the Neocloud and Industry Concentration

Over the past three years, the AI hardware market has transitioned from ownership to leasing, driven by a GPU shortage and the high costs of building dedicated data centers. Companies like CoreWeave and Meta have invested billions in leasing Nvidia hardware, while new entrants like xAI have become landlords themselves. This shift has created a small, interconnected network of firms financing each other’s compute needs, forming a de facto cartel that dominates the AI compute layer.

The pattern of circular financing, where suppliers like Nvidia finance AI companies and vice versa, has increased the industry’s reliance on a handful of firms with the capacity for multi-billion-dollar investments. This concentration has made the industry more vulnerable to supply disruptions and strategic leverage by key players.

“A gigawatt of AI data center capacity costs around $50 billion, and Nvidia captures the majority of that value.”

— Jensen Huang, Nvidia CEO

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AI supercomputer rental hardware

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Unclear Risks and Potential Disruptions in the Cartel

It is not yet clear how fragile this compute cartel is or what specific events could cause a breakdown. The reliance on a small number of firms and the circular financing pattern suggest vulnerability, but the full extent of potential disruptions remains uncertain. The impact of geopolitical restrictions, supply chain shocks, or regulatory actions is still being evaluated.

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enterprise GPU leasing solutions

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Future Developments and Industry Responses

Industry analysts expect increased scrutiny of Nvidia’s market power and potential regulatory interventions. Companies may seek alternative compute sources or diversify their supply chains to reduce dependency. Further consolidation or fragmentation of the cartel could occur as firms adapt to these pressures, and the industry will closely watch Nvidia’s strategic moves and capacity management.

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high performance AI compute servers

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Key Questions

Why are AI companies renting compute instead of owning hardware?

Due to a GPU shortage in 2024–25 and the high costs of building dedicated data centers, renting became the only practical way for many firms to access the necessary compute power quickly and cost-effectively.

How does Nvidia maintain control over the AI compute market?

Nvidia dominates supply and allocation of GPUs, invests heavily in major AI firms, and controls the financing and leasing agreements, making it the central choke point in the industry.

What are the risks of this compute cartel?

The reliance on a small group of firms creates vulnerabilities; supply disruptions, regulatory actions, or strategic conflicts could destabilize the market and impact AI development.

Could this concentration lead to anti-competitive behavior?

Potentially, as Nvidia’s dominant position and control over supply and financing could raise concerns about market fairness and competition, prompting regulatory scrutiny.

What might change in the industry moving forward?

Companies may seek alternative hardware sources, diversify supply chains, or push for regulatory measures to curb centralization, potentially reshaping the industry’s structure.

Source: ThorstenMeyerAI.com

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